Helping you elevate your health narrative

On HealthPresso, you have a versatile range of content creation options to showcase your expertise and engage your audience effectively. Here are some types of content you can create:

1. Press Releases: Announce significant events, achievements, or new services within your medical practice through press releases. Keep your audience and the media informed about the latest developments.
2. Feature Articles: Dive deeper into specific healthcare topics with feature articles. Provide comprehensive insights, analysis, and expert opinions to establish yourself as a thought leader in your field.
3. Authored Articles: Share your expertise through authored articles. Craft articles under your name to build a personal connection with your audience and enhance your professional reputation.
4. Patient Success Stories: Inspire and instill confidence by sharing real-life patient success stories. Highlight the positive outcomes of your treatments, emphasizing the human side of healthcare.
5. Question and Answers (Q&A): Engage with your audience by hosting Q&A sessions. Address common medical queries or concerns, fostering a sense of community and establishing yourself as an accessible healthcare professional.
6. Original Research Simplified for Patients: If you conduct medical research, simplify and present the findings in an understandable format for patients. This not only educates but also demonstrates your commitment to advancing healthcare knowledge.

Currently, HealthPresso’s content creation services are designed for individual practitioners. However, we envision expanding these capabilities in the future. As we progress, we plan to introduce features that allow multiple doctors to collaborate on a single article, offering diverse perspectives on a particular disease or medical condition. Our commitment to fostering collaboration extends beyond individual practitioners. Through initiatives like Healthcare Changemakers and Ix Academy, we are actively working towards opening our platform for broader collaborations. Stay tuned for updates as we evolve and enhance our platform to accommodate more extensive and impactful collaborations among healthcare professionals. Your input and collaborative spirit are integral to the growth of HealthPresso, and we look forward to enabling even greater collaborative possibilities in the future.

At HealthPresso, we’ve streamlined the content distribution process to maximize the reach and impact of your valuable insights. Here’s how it works:

Once your content is crafted and approved by you, it enters our distribution pipeline. HealthPresso has established partnerships with prominent online news distribution agencies. Your approved content is seamlessly integrated into these networks. Your articles are distributed to an extensive network of 300-500 media outlets through these newswires. From the distributed content, various media outlets selectively pick up articles that align with their focus and audience. Typically, 15-30 media outlets publish your articles, contributing to a substantial online presence for your insights.

P.S. – Exceptionally unique and well-written articles have the potential to capture the attention of offline newspapers. In such cases, the articles may be picked up free of cost, expanding your reach to traditional print media.

Yes, absolutely! HealthPresso provides a convenient option for customization and adaptation of your content tailored to different social media platforms. Here’s how the process works:

Once your content is crafted and ready for distribution, it is submitted to the HealthPresso team. Our skilled team at HealthPresso takes charge of adapting the same content to suit various mediums. This includes customization for social media channels such as Twitter, LinkedIn, Instagram, and Facebook, as well as formats like WhatsApp.

While HealthPresso creates tailored posts for each channel, the actual posting is handled by doctors on their individual social media channels. This approach ensures that doctors maintain control over their content and engagement with their audience.

At HealthPresso, we understand that emailers require a unique approach distinct from traditional articles and blogs. Here’s how we ensure effective content adaptation for your email marketing needs:

While our articles typically range from 300 to 500 words, emailers demand a different style. The HealthPresso team strategically restructures the content, ensuring it aligns seamlessly with the concise and impactful nature of email marketing. Emailers are not written in a conventional blog or article format. Instead, they creatively highlight key data and content to capture the reader’s attention swiftly. Our team excels in transforming your content into engaging narratives that resonate well with your email audience. HealthPresso incorporates infographics as needed, and the team utilizes content boxes, tips, tricks, and tools strategically to make your emailer visually appealing and information-rich.

Ensuring the highest standards of quality and accuracy is at the core of HealthPresso’s content creation process. Here’s how we guarantee the credibility and precision of the content:

Our cutting-edge Deep-tech tool, Humeta^TM, conducts the initial level of authenticity testing. This involves a comprehensive examination of all data points, verifying their accuracy and cross-referencing with reliable sources. Post the Deep-tech analysis, the content undergoes meticulous scrutiny by our expert content team. This team is dedicated to thoroughly vetting the data, ensuring that every claim is supported, facts are accurate, and references are up-to-date. Our stringent content-checking processes ensure that no unsupported claims, inaccurate facts, outdated data points, or subpar-quality content makes it through the evaluation. This commitment to accuracy aligns with our mission to provide content that is not only credible and ethical but also compliant with regulatory standards.

HealthPresso prioritizes the security and confidentiality of healthcare information, implementing robust measures to safeguard sensitive data. Here’s an overview of our security protocols:

Encryption Standards: HealthPresso employs state-of-the-art encryption standards to secure all data transmitted and stored on our platform.

1. Secure Access Controls:

• Access to healthcare information is strictly controlled through secure authentication and authorization protocols.
• Role-based access ensures that only authorized personnel, such as healthcare professionals, have access to specific data based on their roles.

2. Compliance with Data Protection Laws:

• HealthPresso adheres to stringent data protection regulations and complies with industry-specific laws governing the handling of healthcare information.
• Our practices align with standards such as the Health Insurance Portability and Accountability Act (HIPAA) to ensure legal and ethical data processing.

3. Security Audits:

• We conduct regular security audits to identify and address potential vulnerabilities in our systems.
• Continuous monitoring allows us to stay proactive in maintaining a secure environment for healthcare information.

4. Data Backups and Recovery:

• HealthPresso implements robust data backup and recovery procedures to prevent data loss and ensure quick restoration in the event of any unforeseen circumstances.

5. Trusted Hosting Infrastructure:

• Our platform is hosted on trusted and secure infrastructure providers, reinforcing our commitment to maintaining a secure digital environment.

Yes and No.

HealthPresso operates as both a platform and a website, catering to different user groups. Here’s a breakdown of accessibility:

1. HealthPresso Platform:

• The HealthPresso platform is exclusively designed for creating campaigns and content releases.
• Access to this platform is restricted to registered users, including doctors, hospitals, brands, and agencies who have paid the platform usage fee.
• Patients and the general public do not have login access to the platform.

2. HealthPresso Website:

• HealthPresso’s website features sections such as Ix Academy, Insights, and Services.
• These sections are accessible to patients and the general public, allowing them to explore blogs, media releases, and news/events related to healthcare.
• Patients and the general public can navigate through the informative content available on the website.

3. Visibility of Releases:

• Articles and releases created using the HealthPresso platform are visible to patients and the general public on the media outlets where they are published.
• The platform facilitates the distribution of content to a wider audience through various news distribution channels.

Yes, you can.

On the HealthPresso platform, you have the flexibility to schedule content for specific publication dates. Here’s how:

When creating your campaign on the platform, you can specify the start and end dates for your content release. For example, if you’re planning a World Diabetes Day campaign, you can set your start date and end date to November 14th. This ensures that the system understands the campaign’s duration, and releases will be scheduled within that timeframe.

As the HealthPresso platform evolves, additional features will be introduced, including capping on the number of releases per day. This enhancement will enable the system to provide automatic recommendations on the ideal publishing times for maximum impact.